Launch! Advertising and Promotion in Real Time

This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign.

The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it!

Title Launch! Advertising and Promotion in Real Time
Author(s) Michael Solomon, Lisa Duke Cornell, Amit Nizan
Publisher: Flat World Knowledge, Inc. (2010)
Paperback 262 pages
Language: English
ISBN-10: 0982043023
ISBN-13: 978-0982043028
eBook: http://catalog.flatworldknowledge.com/bookhub/reader/25?e=#web-0

Salesforce.com For Dummies, 3rd Edtion

 

This book guides you step-by-step to give your organization maximum results from Salesforce.com.

Salesforce.com is like an assistant for your sales, customer service, and marketing efforts — one that never takes a day off and never asks for a raise. Because it’s an Internet service, you sign up and log in through a browser, and it’s immediately available. Salesforce.com For Dummies, 3rd Edition shows you how to choose the right edition of Salesforce.com, and then how to use it to:

    Prospect, manage accounts, develop contacts, and calculate forecasts
    Manage your customers and your teams, and close more business
    Analyze, migrate, and maintain your data
    Track and resolve customer service issues
    Generate and pursue more sales leads and boost your revenue
    Use Salesforce with Google AdWords and manage your Internet marketing
    Integrate Salesforce.com with ERP applications for greater value
    Make sales data available to sales reps, managers, and executives
    Follow the sales process from lead to close and see how to maximize your productivity
 

Title Salesforce.com For Dummies, 3rd Edtion
Author(s) Tom Wong, Liz Kao
Publisher: For Dummies; 3 edition (August 4, 2008)
Paperback 262 pages
Language: English
ISBN-10: 0470318120
ISBN-13: 978-0470318126
eBook:  Download