Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

 This book is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. 

Title Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
Author(s) Drew Davidso, et al
Publisher: lulu.com (March 30, 2010)
Paperback 294 pages
Language: English
ISBN-10: 0557285658
ISBN-13: 978-0557285655
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